The Company Policy

Last Updated: May 2026

This Privacy Policy describes how SKBRANDS.my (“Website”) collects, uses, stores, and protects personal information provided by users of this Website.

The Website is owned and operated by FS Brands Sdn. Bhd. (1647050-U) (“Company”, “we”, “our”, or “us”).

By accessing or using this Website, you acknowledge and agree to the practices described in this Privacy Policy.

Collection of Personal Information

We may collect personal information including, but not limited to:

  • Full name
  • Email address
  • Contact number
  • Billing and shipping address
  • Payment and transaction information
  • Purchase history
  • IP address
  • Browser and device information
  • Website activity and usage data

Personal information may be collected when you:

  • Place an order through the Website
  • Register or create an account
  • Subscribe to newsletters or promotional updates
  • Participate in promotions, campaigns, or surveys
  • Contact or interact with us through the Website
  • Browse or use Website features and services
Use of Personal Information

Personal information collected through SKBRANDS.my may be used for purposes including, but not limited to:

  • Processing and fulfilling customer orders
  • Managing payments, deliveries, and transactions
  • Providing customer support and operational assistance
  • Improving Website functionality, user experience, and services
  • Sending updates, promotional offers, newsletters, and marketing communications
  • Conducting analytics, advertising, and business development activities
  • Preventing fraud, unauthorized activity, misuse, or security threats
  • Complying with legal, regulatory, and operational obligations

We will only process personal information where reasonably necessary for legitimate business and operational purposes.

Payment and Transaction Security

Payment transactions conducted through SKBRANDS.my may be processed through secure third-party payment gateway providers or financial institutions.

FS Brands Sdn. Bhd. does not retain or store complete payment card details on its servers.

While reasonable security measures are implemented to protect personal information and transactions, no method of electronic transmission, storage, or online communication can be guaranteed to be fully secure or error-free.

Cookies and Tracking Technologies

SKBRANDS.my may use cookies, tracking technologies, pixels, analytics tools, and similar technologies for purposes including:

  • Enhancing Website functionality and performance
  • Remembering user preferences and session information
  • Analyzing traffic, visitor behaviour, and Website usage
  • Supporting advertising, remarketing, and promotional activities
  • Improving user experience and Website optimization

Users may disable cookies through browser settings. However, certain Website features or functionalities may become limited or unavailable as a result.

Disclosure to Third Parties

Personal information may be disclosed or shared with selected third-party service providers where reasonably necessary for operational purposes, including but not limited to:

  • Payment gateway providers
  • Courier, logistics, and delivery partners
  • Website hosting and technical service providers
  • Analytics, marketing, and communication platforms
  • Legal, regulatory, or governmental authorities where required by law

Such third parties are only permitted access to information necessary to perform their respective services or obligations.

FS Brands Sdn. Bhd. shall not be responsible for the privacy practices, content, security, or policies of any third-party websites, applications, or external platforms linked through this Website.

Marketing Communications

Users who subscribe to marketing communications may receive:

  • Product announcements
  • Promotional offers and campaigns
  • Newsletters and updates
  • Marketing and advertising communications

Users may opt out or unsubscribe from marketing communications at any time through the unsubscribe functionality provided within such communications.

Data Retention

Personal information may be retained for as long as reasonably necessary for:

  • Business and operational purposes
  • Legal and regulatory compliance
  • Accounting, taxation, and audit requirements
  • Dispute resolution and enforcement purposes
  • Fraud prevention and security monitoring

Where personal information is no longer required, reasonable steps will be taken to securely delete, destroy, or anonymize such information.

Limitation of Liability

FS Brands Sdn. Bhd. shall not be liable for any loss, damage, unauthorized access, misuse, disclosure, or alteration of personal information arising from:

  • Circumstances beyond reasonable control
  • Technical interruptions, system failures, or server issues
  • Cybersecurity incidents, hacking, or unauthorized third-party actions
  • Internet transmission vulnerabilities or communication failures
  • User negligence in safeguarding account credentials or personal information

Users are responsible for maintaining the confidentiality and security of their account credentials and access information.

Changes to Privacy Policy

FS Brands Sdn. Bhd. reserves the right to amend, revise, modify, or update this Privacy Policy at any time without prior notice.

Any changes shall take effect immediately upon publication on SKBRANDS.my.

Continued access to or use of this Website following any such changes constitutes acceptance of the revised Privacy Policy.

Users are encouraged to review this Privacy Policy periodically whenever visiting the Website.

Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of Malaysia.

Any dispute, claim, or legal proceeding arising from or relating to this Privacy Policy or the use of this Website shall be subject to the jurisdiction of the courts of Malaysia.

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